Fred brings 27+ years of experience within the Financial Services Industry where he worked with corporations, investment professionals and consultants. He’s also a graduate of the United States Naval Nuclear Power school. Fred is responsible for our strategic vision and the execution of our service promise to our student-athletes, corporate partners and universities.
HEAD OF MARKETING
Rob Jackson is a Marketer, and Creative Strategist born in Lexington, Kentucky. He studied Political Science and African American History at Miami University in Oxford, OH where he attended as a scholarship member of the football team. Following college, his path led him into the entertainment industry when he was signed to Arista Records as a recording artist by legendary music executive L.A. Reid. He went on to collaborate with some of the biggest names in Hip Hop and R&B music including Boyz II Men, Kanye West, P. Diddy, and many others. After his stint as an artist, he began to lend the unique skills he developed over the course of his career to other artists as an executive, helping to establish their careers in the areas of A&R, marketing, and Brand building.
Struck by the opportunity to combine the creative vision he developed as a high-level artist and executive in the music industry, with a complex understanding of how that experience intersects with the worlds of sports and business, Rob has joined The Virtus Brand team as Head of Marketing and Creative Direction.